United By Blue Spring Refresh

Role: Copywriting

About: In the spring of 2023, the UBB team set out to launch a new era of creative marketing for the brand. The vision? A fresh, minimal aesthetic that celebrated the brand’s mission: For every product purchased, United By Blue cleans a pound of trash from the environment.

Activations: Email · Organic Social · Paid Social · Ecomm

Credits: Creative Direction: Thakoon Panchigul · Photography: Bryan Solarski · Styling: Chelsea Zalopany · Models: Rachael Yaeger, Rinaldy Alvarez · Design: Krista Adams

Hiking season is open.

The UBB Spring Line has arrived. Featuring sustainable, trash-cleaning goods that celebrate you and the planet.

Rinaldy recycles 42 plastic bottles with (R)evolution™ Bags.

Meet the recycled accessories designed to keep your essentials safe and keep old plastic out of landfills.