UBB Goes Retro

What’s old is cool again.

ABOUT

Feeling inspired by vintage National Geographic and the heritage style of the outdoor industry, United By Blue released a series of creative assets for email and social mimicking old-school magazine tears. Think grainy photographs, a solid paragraph of copy, and headlines with a certain kind of quip.

CREDITS

Copywriting: Olivia Saccameno

Creative Direction: Kelly Levin, Thakoon Panchigul

Design: Krista Adams