UBB Goes Retro

Role: Copywriting

About: Feeling inspired by vintage National Geographic and the heritage style of the outdoor industry, United By Blue released a series of creative assets mimicking old-school magazine tears. Think grainy photographs, a solid paragraph of copy, and headlines with a certain kind of quip.

Activations: Email · Organic Social

Credits: Creative Direction: Kelly Levin, Thakoon Panchigul · Design: Krista Adams