The Original Cashmere Sweater
Role: Copywriting · Product Positioning
About: In 2018, NAADAM released a simple, yet groundbreaking cashmere sweater that took the internet by storm: The Essential $75 Sweater. Five years of refinements, improvements, and competitive dupes later, it was time for NAADAM’s #1 best-seller to get a price increase. I was tasked with pitching a new name, tagline, and storytelling for the product. The Original Cashmere Sweater, along with its evergreen tagline, 100% Cashmere. Under $100. has been adopted ever since—consistently sitting at the top of the brand’s highest performing ads and remaining its best-selling knit.
Activations: Email · Organic Social · Paid Social · Ecomm · Evergreen 360 Copy
Credits: Photography: Bryan Solarski
100% Cashmere. Under $100.
The Original Cashmere Sweater
The Original Affordable Luxury Sweater
We created it.
And we’ve spent the last five years perfecting it.
When NAADAM first began, we asked ourselves:
How do we make cashmere less boring? How do we make it more sustainable? How do we make it more affordable, more accessible, and all-around better? We found the answer in a simple, yet unprecedented $75 cashmere sweater.
It was the original affordable luxury sweater. We created it—and we’ve spent the last five years perfecting it.
Now, it’s time to give it an update.
Introducing The Original Cashmere Sweater
Our signature crew, responsibly reimagined with the highest quality and the fairest pricing.
Sustainably sourced. 100% cashmere. Only $98.
