The Summer Shop

The destination for all your summer destinations.

ABOUT

Pack your bags—we’ve planned your dream summer wardrobe. From crisp cotton to crochet knitting, NAADAM SS24 is the embodiment of effortless warm-weather dressing. To bring the collection to life, we took inspiration from heritage catalogs to create a summer campaign that evoked feelings of nostalgia, play, and the free spirit of summer.

EMAIL MARKETING

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ORGANIC SOCIAL

PAID SOCIAL

HOMEPAGE

CREDITS

Storytelling + Copywriting: Olivia Saccameno

Art Direction + Photography + Design: Daniel Marcella

Assistant Art Direction + Design: Ellie Moonan

Hair + Makeup: Yumi Kaizuka

Models: Meghan Rose Bouvier, Kyle Vieria