NAADAM Summer Shop

Role: Copywriting

About: The NAADAM SS24 line is a collection of iconic, timeless summer styles. It’s crisp cotton. It’s crochet knitting. it’s all things easy and effortless. To bring it to life, we took inspiration from heritage catalogs to create a summer campaign that evokes feelings of nostalgia, play, and the free spirit of summer. Kick back and enjoy the breeze.

Activations: Email · Organic Social · Paid Social · Ecomm · SMS

Credits: Art Direction + Photography: Daniel Marcella · Assistant Art Direction: Ellie Moonan · Hair + Makeup: Yumi Kaizuka · Models: Meghan Rose Bouvier, Kyle Vieria · Design: Daniel Marcella, Ellie Moonan

Introducing: The Summer Shop

The destination for all your summer destinations.

Pack your bags, grab your passports, and check the itinerary — we’ve planned your dream summer wardrobe.

Long flights. Local fare. Touching down. Touching base. Boardwalks. Beach towns. And everything in between.

Get Outta Town

In these, preferably

Endless Summer (Styling)

Great Escapes

NAADAM Summer 2024