Soft Sweaters for Hard Topics
Role: Creative Concepting · Copywriting · Sweater Embroidery
About: We know it’s never polite to bring up politics… but we did it anyway. In the fall of 2023—just months away from a major election year—the NAADAM Creative Team announced the launch of the brand’s first ever monogramming program with a relevant, eye-catching, and lighthearted political campaign. From talking sweaters in the New York Times to colorful wild postings across the city, we addressed some of the nation’s hardest topics with the world’s softest cashmere.
Activations: Email · Organic Social · Paid Social · Ecomm · Wild Postings · Print Advertising
Credits: Creative Concepting + Campaign Management: Lydia Feniger, Mercer Malakoff · Design: Kate Shannon, Ellie Moonan
Politics can be hard…
Your sweater doesn’t have to be.
Use your voice.
Monogram a sweater.
The Original Sweater just got even more original.
100% cashmere. Under $100. Now with custom monogramming.
