Soft Sweaters for Hard Topics

Role: Copywriting · Creative Concepting

About: We know it’s never polite to bring up politics at the dinner table… but we did it anyway. (And by dinner table, I mean the entire city of New York.) From colorful wild postings to talking sweaters in the New York Times, the NAADAM Creative Team announced the launch of the brand’s first ever monogramming program with a relevant, eye-catching, and lighthearted political campaign.

Activations: Email · Organic Social · Paid Social · Ecomm · Wild Postings · Print Advertising

Credits: Creative Concepting + Campaign Management: Lydia Feniger, Mercer Malakoff · Design: Kate Shannon, Ellie Moonan

2024 Is Coming…

Make a statement.

Politics can be hard…

Your sweater doesn’t have to be.

- Full page ad, New York Times

Use your voice.

Monogram a sweater.

Wild Postings

The Original Sweater just got even more original.

100% cashmere. Under $100. Now with custom monogramming.