NAADAM x Peanuts®
Role: Copywriting
About: NAADAM’s first-ever licensing collab was with none other than the always-iconic Peanuts®. To launch these novelty cashmere knits, the Creative Team paired cool, elevated styling with fun, nostalgic copy. Fun fact: Our launch email generated $10K in sales in the first hour, and we sold out in a single day. (Good grief!)
Activations: Email · Organic Social · Paid Social · Ecomm · SMS · Press
Credits: Photography: Bryan Solarski · Design: Ellie Moonan · Licensing: Mercer Malakoff
Good Grief!
NAADAM x Peanuts® is here.
It’s a Cashmere Collection, Charlie Brown!
Introducing a limited-edition capsule of the coolest cashmere sweaters—specially embroidered with all your favorite Peanuts® characters.
“NAADAM’s approach to design is timeless and classic—just like Peanuts.”
- Liz Brinkley, Peanuts Worldwide VP of Global Fashion
The Gang’s All Here
Your favorite Peanuts® characters are officially on your favorite cashmere sweaters.
Oh Brother
NAADAM x Peanuts® is selling out!
Don’t sleep on it.
