NAADAM Twill Launch
Role: Copywriting
About: From the makers of your favorite cashmere comes a brand new, better-than-denim Twill. To launch it, the Creative Team used clean, classic visuals and evocative copy to bring these everday essentials to life.
Activations: Email · Organic Social · Paid Social · Ecomm · SMS
Credits: Photography: Bryan Solarski · Models: Morgan Fletcher, Kyle Vieria · Design: Ellie Moonan
Introducing a New Way to NAADAM
Your jeans are about to be jealous.
Tell your jeans we’re sorry.
Softer, chicer Twill is here.
Break up with the break-in period.
Perfectly structured, surprisingly soft, and movable from the get-go—Twill is everything your denim isn’t.
Like Denim
