NAADAM Twill Launch

Role: Copywriting

About: From the makers of your favorite cashmere comes a brand new, better-than-denim Twill. To launch it, the Creative Team used clean, classic visuals and evocative copy to bring these everday essentials to life.

Activations: Email · Organic Social · Paid Social · Ecomm · SMS

Credits: Photography: Bryan Solarski · Models: Morgan Fletcher, Kyle Vieria · Design: Ellie Moonan

Introducing a New Way to NAADAM

Your jeans are about to be jealous.

Tell your jeans we’re sorry.

Softer, chicer Twill is here.

Break up with the break-in period.

Perfectly structured, surprisingly soft, and movable from the get-go—Twill is everything your denim isn’t.

Like Denim

But Better

They’ll never know you’re this comfortable.