Your Home, Made Better

Kitchenware with high standards.

ABOUT

From premium materials to rigorous third-party testing, everything Caraway creates is intentionally designed to make your home, your life, and your daily routines better. We partnered with BRAINS to take the foundation of our design principles and build them out into the brand’s first major OOH campaign—starting with a full Columbus Circle takeover.

OOH

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PAID SOCIAL

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HOMEPAGE

EMAIL

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OOH: BRAINS

Creative Direction: Laura Jensen

Art Direction: Halie Bonfiglio

Photography: Helena Price, Emma Fishman

Design: Michelle Jimenez, Meredith Cambis

Copywriting: Olivia Saccameno, Hayley Caldwell, Sara McCarthy